Just trying to settle a friendly (husband/wife) argument, but what does your guitar strap in that YouTube video say?
The wife needs a new guitar strap for her acoustic, so straps she sees in videos have been catching her eye. She couldn't figure out what yours said. Her original guess was "I'm Buck" because only part of it shows. So to prove her wrong I went through part of the video a few frames at a time and I could see the BU, then what looked like an R. So given that the blue "teeth" now look like gas flames I'm guessing it says "I'm Burning" or "I'm Burnin' for You" ??
FYI: That was a really cool video by the way. Hilarious and really down to earth at the same time.